Complete brand art direction and concept executed for clients to address their particular markets across all appropriate media avenues.

TELONIX Communications, Inc.

This Canadian fiber optics technology specialists company has added my art direction and consulting services in support of their renewed marketing and branding initiatives toward growth in this industry’s wave of expansion globally.

Projects have included design and production of the web site, newsletters, logo design for their line of VELOCITY branded products, and related product innovation demo videos. 

Dancing Moon Coffee Company

The mission for this New York-based company was to introduce exclusively-roasted, small-batch, high-end, single-origin coffee varieties for sale through Amazon. The varieties represent the world’s best historic selections available, Organic and Free Trade where available, non-GMO. The brand adopted a storybook, whimsical presentation with a smile.

Their Jamaica Blue Mountain®, available in three forms, maintains a prominent Amazon top rating.

Fleisher’s Grass-fed & Organic Meats

This local butcher shop (Kingston NY) opened its doors with basic graphics inherited from the butcher’s Great Grandfather’s shop in Brooklyn. The mission was to leverage the 1929 brand, updated to offer pasture raised meats exclusively. Success of the brand enabled the shop to open a second shop, returning to Brooklyn. Since, the shop has been sold for the brand’s next chapter.


UVSunSense introduced a wristband developed by a nuclear physicist that changes color to alert the wearer when it’s time to reapply sunscreen and when it’s time to get out of the sun. The mission was to characterize the brand for all product and media opportunities, capturing the graphics and color palette of fun, hot summer days.